CLOUDAD / LIBRARY
GA4 Enhanced measurement gives you a starting point for analysing website interaction: scrolls, outbound clicks, site search, video engagement, file downloads and form interactions. This guide explains how…
Read the storyA round-up of GA4 updates: Google signals removed from Reporting identity from 12 February 2024, user-provided data collection, scheduled email reports, Explorations playbooks in the Help Centre, and…
Read the storyWith cookie tracking weakening, CloudAD combined first-party behaviour data from iPASS, SMS outreach and Meta lookalike audiences to bring new, high-potential customers to Nordic furniture brand MR. LIVING.
Read the storyAs third-party tracking fades, interest-based targeting loses accuracy. CloudAD used first-party, conversion-goal and creative segmentation to cut the cost per conversion for a credit card campaign by 53%.
Read the storyAssisted conversions are the channels that help before the final conversion. This post explains where to find assisted conversion data in GA4, how last click and data-driven attribution…
Read the storyA leading hosiery and underwear brand in Taiwan needed to stand out in a crowded market and build loyal customers. CloudAD planned strategy and tools stage by stage…
Read the storySeven settings to make after setting up GA4: turn on Google signals, set data retention to 14 months, exclude unwanted referrals, filter internal traffic, and link Google Ads,…
Read the storyKey shopping season trends from Google research, and a three-stage checklist from CloudAD covering data foundations, messaging that builds consumer confidence, and how to structure ads, budgets and…
Read the storyAn industrial cybersecurity leader redesigned its multilingual website often but had no objective way to measure the results. CloudAD applied the ACE approach, Align, Connect and Empower, on…
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