CLOUDAD / LIBRARY
Why a well-managed Google Business Profile matters for search ranking, customer trust and insight, and practical ways to handle and learn from customer reviews.
Read the storyA simple four-step process for digital marketers: set goals and metrics, collect and analyse data, find insights, and act on them to improve campaign performance.
Read the storyA beginner's tutorial on building a first Data Studio dashboard in three steps, plus three example uses: GA4 analysis, Google Ads performance and data from Google Sheets.
Read the storyHow GA4 records source / medium, the difference between session source / medium and First user source / medium, and how to use each to understand user journeys…
Read the storyUA and GA4 are different data platforms, so their numbers should not be compared as absolute values. This post covers what to watch for when using historical UA…
Read the storyGA4 Enhanced measurement gives you a starting point for analysing website interaction: scrolls, outbound clicks, site search, video engagement, file downloads and form interactions. This guide explains how…
Read the storyA round-up of GA4 updates: Google signals removed from Reporting identity from 12 February 2024, user-provided data collection, scheduled email reports, Explorations playbooks in the Help Centre, and…
Read the storyAssisted conversions are the channels that help before the final conversion. This post explains where to find assisted conversion data in GA4, how last click and data-driven attribution…
Read the storySeven settings to make after setting up GA4: turn on Google signals, set data retention to 14 months, exclude unwanted referrals, filter internal traffic, and link Google Ads,…
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