New in GA4: how to import Meta Ads data, step by step
GA4 now supports automatic import of Meta Ads data. This guide walks through the six setup steps, where to find the imported ad spend, and how to avoid…
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Category: Data basics
What is Google Tag Gateway? Do you need it, and how does it affect advertising?
Google Tag Gateway (GTG) loads Google's tracking code through your own domain as a first-party resource. What it is, why it matters, which businesses it suits, and its…
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A beginner’s guide to standardising UTM parameters to track all your traffic accurately
How GA4 decides where traffic comes from, the most common UTM mistakes, and how CloudAD's UTM smart tag builder standardises parameters with AI assistance to avoid human error.
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GA4 app tracking in practice: how CloudAD helped One-Forty build app analytics and dashboards
One-Forty, a non-profit that provides education for migrant workers, needed to understand how people use its learning app. CloudAD turned its goals into GA4 events, connected deferred deep…
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A marketer’s guide to setting up Google Analytics events with Google Tag Manager in five minutes
The tag and trigger logic behind Google Tag Manager, and a step-by-step walkthrough of tracking a Contact us button click as a GA4 event, from setup to preview…
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CloudAD wins Bronze for Outstanding Data Service Company of the Year at Taiwan’s 2024 Marketing Communications Outstanding Contribution Awards
CloudAD received Bronze for Outstanding Data Service Company of the Year at the 2024 Marketing Communications Outstanding Contribution Awards in Taiwan, recognising its data integration services and results.
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E-commerce tracking guide: using GA4 to analyse user behaviour beyond purchases
Successful e-commerce is not judged by purchases alone. This guide looks at the data GA4 records when shoppers view products, add to basket, begin checkout and register, and…
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Cloud My Business: helping ASUS manage Google Business Profiles at scale
ASUS stores across Taiwan each have a Google Business Profile that needed manual review. CloudAD’s Cloud My Business system brings reviews, profile health checks, bulk updates and competitor…
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Tracking app conversions: comparing deferred deep link platforms
The difference between deep links and deferred deep links, how to create deferred deep links now that Firebase Dynamic Links shut down on 25 August 2025, and a…
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