Facebook Conversions API: capturing the data Pixel misses
How the Facebook Conversions API works, the extra events it can track compared with Pixel, and why brands should use Conversions API and Pixel together for more accurate…
Read the storyCLOUDAD / LIBRARY
Category: Essential strategies
Data-driven attribution (DDA) in Google Ads
Google Ads is making data-driven attribution the default model and removing its data thresholds. What DDA is, why to use it, and two ways to get results from…
Read the story
Using Google Keyword Planner for market analysis
Google Ads Keyword Planner is a free tool that can do more than suggest keywords. Three rules for using it for market analysis: choosing keywords, planning timing and…
Read the story
Share of voice: using the 3-5-8 rule to increase brand exposure
What share of voice (SOV) is, how to apply Google's 3-5-8 rule to keyword and audience targeting (80%, 50% and 30% SOV targets), and three ways to raise…
Read the story
Google Shopping ads: reaching your most valuable customers
Three trends in online shopping behaviour, how Google Shopping ads reach potential customers across Search, the Display Network, YouTube and Gmail, and how to set up Merchant Center…
Read the story
Google Search Network: Ad Rank and Quality Score
How Google decides which search ads to show and in what order: the three elements of Ad Rank (maximum CPC bid, Quality Score and ad extensions) and the…
Read the story
Google Search Network: keyword ads explained
What Google keyword (search) ads are, where they appear on the results page (up to 7 paid ads), why use Google search ads and their three main features.
Read the story