CLOUDAD / LIBRARY
From 17 August 2026, budget-limited campaigns using target CPA, target ROAS or Demand Gen target CPC will optimise to the set target instead of bidding conservatively. What changes,…
Read the storyA guide to Meta's 2025 Advantage+ AI tools, from end-to-end campaign solutions for sales, apps and leads to single-step automation of audiences, creative, placements, budget and destination.
Read the storyMeta announced that Threads ads would launch for all ad accounts on 19 May 2025. This guide covers how Threads ads appear, the objectives available, image and copy…
Read the storyWhy Reels ads matter on Facebook and Instagram, how to select Reels placements in Meta Ads Manager, and Meta's four creative recommendations for improving Reels ad performance, with…
Read the storyWhat the marketing 4Ps (product, price, place, promotion) are, how each one looks from the business and customer side, and how to use them to build a data-driven…
Read the storyBased on Socialinsider's 2025 LinkedIn Benchmarks report: average engagement and impressions for company page posts by format and follower count, annual follower growth rates, and content strategy suggestions…
Read the storyIn 2025 Google is upgrading Video Action Campaigns (VAC) to Demand Gen. This article explains what Demand Gen is, how it differs from VAC, and three ways to…
Read the storyHow marketers can use generative AI tools such as Google Gemini as simulated interview respondents: writing effective prompts, key applications in user research, and how Monks used Gemini…
Read the storyPower Pairing combines Google Search ads and Performance Max to maximise results. This guide explains what it is and gives a four-step optimisation approach across the awareness, consideration,…
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