CLOUDAD / LIBRARY
The YouTube diamond communication model splits campaigns into four stages (reservation, reach, view and action), each with suitable ad formats. This article explains each stage and gives practical…
Read the storyFrom 1 August 2024, Meta requires ads promoting financial products and services to users in Taiwan to meet its Taiwan financial services authorisation requirements. This guide explains why,…
Read the storyWhy a well-managed Google Business Profile matters for search ranking, customer trust and insight, and practical ways to handle and learn from customer reviews.
Read the storyHighlights from Google Marketing Live, held on 21 May 2024, grouped by ad product: new Performance Max, Search ads and Demand Gen features announced by Google.
Read the storyGoogle Business Profile is free and shows your business in Google Search and Maps. This guide covers why it matters, how local ranking works and the profile features…
Read the storySubscriber count is a key measure of a YouTube channel. CloudAD shares ways to grow subscribers, the ABCD principles for video creative, and how a financial brand gained…
Read the storyStrict personal data rules meant an insurance brand could not link member data with digital behaviour. CloudAD built a de-identified point, line and plane data model in GA4…
Read the storyA leading hosiery and underwear brand in Taiwan needed to stand out in a crowded market and build loyal customers. CloudAD planned strategy and tools stage by stage…
Read the storyHow Google has improved broad match keywords, and why pairing broad match with Smart Bidding helps advertisers reach more relevant searches and improve conversions.
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