LinkedIn company page benchmarks 2025: impressions and engagement explained

If you manage a company page on LinkedIn, you may have asked yourself: “Is this post performing well?” Whether your goal is brand exposure, reaching potential talent or building a professional voice, engagement and reach data for LinkedIn company posts are benchmarks that marketers and content managers cannot ignore. Socialinsider’s latest 2025 LinkedIn Benchmarks report compiles average data for LinkedIn company page posts from several angles, helping to answer the following questions:

• Which type of post gets the best engagement, and which should you focus on producing? Differences in engagement and reach across post formats (polls, video, native documents, single images and so on)
• Is my company page healthy? Average engagement metrics and follower growth for different follower counts
• What are the recommendations for LinkedIn company page content in 2025?

This article brings together the most useful average performance data for LinkedIn company pages in 2025, to help you optimise your content strategy and build professional community management that delivers results.

1. Overview of LinkedIn company post performance by format (2025 update)

Below is the average performance of different post formats on LinkedIn company pages in 2024. The average engagement rate is around 5%, with multi-image posts and native documents clearly ahead.

Format	Engagement rate	Impressions (average)
Multi-image posts	6.60%	6,500
Native documents	6.10%	5,300
Video	5.60%	5,700
Single-image posts	4.85%	4,900
Polls	4.40%	8,100
Text-only posts	4.00%	4,100

2. Follower count and post format: very different growth dynamics

The research also found a clear positive correlation between post performance on LinkedIn company pages and follower count. For most formats, average impressions grow as follower count rises (native documents and single-image posts actually dip slightly above 100K), but growth in likes varies greatly between post types.

Followers	Multi-image posts average impressions	Native documents average impressions	Video average impressions	Single-image posts average impressions	Polls average impressions	Text-only posts average impressions
1-5K	650	820	450	350	508	300
5-10K	1,500	1,000	890	635	1,700	200
10-50K	3,600	2,000	1,850	1,750	2,645	1,400
50-100K	7,000	4,200	3,400	2,875	8,630	2,670
100K-1M	10,000	3,800	4,550	2,260	28,700	4,460

Followers	Multi-image posts average likes	Native documents average likes	Video average likes	Single-image posts average likes	Polls average likes	Text-only posts average likes
1-5K	27	22	20	20	2	10
5-10K	51	28	33	33	4	8
10-50K	105	35	60	60	6	17
50-100K	155	60	85	100	10	33
100K-1M	285	80	125	200	27	50

📊 Overall trends

1. The more followers, the higher the average impressions and likes for most formats
   Post performance is strongly correlated with follower count, but the rate of growth varies greatly between formats.
2. Polls win on impressions, but engagement depth is limited
   • For pages with 100K–1M followers, average impressions reach 28,700 (about 3 to 13 times other formats), showing very strong reach.
   • But likes are only 27, much lower than multi-image posts (285) and single-image posts (200).
     ✅ Content strategy: quickly gauge sentiment, increase reach and test how much discussion a topic generates. Not suited to building emotional connection or brand depth.
3. Multi-image posts are the most efficient format for engagement
   • As follower count increases, likes rise from 27 to 285, more than a tenfold increase.
   • Impressions also grow steadily, from 650 to 10,000.
     ✅ Content strategy: visual highlights, brand event recaps, illustrated product explainers.
4. Native documents have steady impressions but slower engagement growth
   • For large accounts, average impressions actually fall (from 4,200 at 50–100K to 3,800 at 100K–1M).
   • Likes rise from 22 to 80, but the growth is smaller than for other formats.
     ✅ Content strategy: how-to guides, industry knowledge round-ups, content people save. Works well alongside other formats.
5. Video posts show balanced engagement for accounts with many followers
   • Likes rise from 20 to 125, and impressions from 450 to 4,550.
     ✅ Content strategy: brand stories, interviews, communicating values. Good for building trust and personality.
6. Text-only and single-image posts perform steadily but conservatively
   • Text-only posts still get 4,460 impressions and 50 likes for large accounts, but growth is limited.
     ✅ Content strategy: sharing brand viewpoints, extending brand tone, everyday supplementary posts. Not recommended as the main strategy.

3. Company page follower growth benchmarks and content strategy suggestions

Growth potential and content strategy for company pages differ by follower count. Below are the average annual growth rates by follower count:

Followers	Annual growth rate
1-5K	40.75%
5-10K	35.20%
10-50K	22.80%
50-100K	27.60%
100K-1M	21.60%

🔍 Suggested post strategies by follower count:

🔹 1–10K | Early stage

• Priority formats: multi-image carousels, native documents, video
• Suggested strategy:
  • Build a professional brand image and trust in your content
  • Publish content people will save (such as tutorials and guides) to encourage people to stay and bookmark
  • Use video to add a human touch and communicate sincerely

🔹 10–50K | Building engagement

• Priority formats: multi-image carousels, video, polls
• Suggested strategy:
  • Increase engagement frequency to encourage likes and comments
  • Start testing how much interest and participation topics generate (through polls)
  • Use visual content to build brand recognition and relevance

🔹 50–100K | Strengthening content reach

• Priority formats: multi-image carousels, polls, video
• Suggested strategy:
  • Run content designed to spread on a regular basis (for example, a topical poll once a month)
  • Maintain native content with visual extensions to keep a steady professional voice
  • Alternate slide-style carousels and video to vary content rhythm and forms of engagement

🔹 100K–1M | High-reach stage

• Priority formats: polls, video, multi-image carousels
• Suggested strategy:
  • Use polls to expand exposure (for example, polls on hot topics or trend predictions)
  • Combine video with storytelling to strengthen the emotional connection between brand and audience
  • Use multi-image posts as a stabiliser for engagement, reinforcing brand recall and visual recognition

4. Conclusion

Whether you are a new start-up or a long-established large company, this report provides clear post performance benchmarks and a logic for choosing content, helping you find the growth path that suits you based on your follower count and engagement trends. If you want to use content to raise your brand’s profile and professional influence, now is the time to start.

📩 We understand both strategy and content, so to make LinkedIn the stage for your next success story, get in touch.

Source: https://www.socialinsider.io/social-media-benchmarks/linkedin