Using the GA4 search box to find data and insights faster
How the GA4 search box can answer metric questions, explain how to do tasks, and find reports, admin pages, Insights and account and property settings, so you can…
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Category: Data insights
How to track engagement with embedded YouTube videos in GA4
GA4's Enhanced measurement video engagement events record how visitors interact with YouTube videos embedded on your site. Here are the events, their parameters and a fix if no…
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Data Studio update brings more flexible data blending
In 2022 Google updated data blending in Data Studio from Left Outer only to five join types. Here is what each join does and what blending requires.
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In the data era, YouTube can drive conversions, not just build brands
Three steps, drawn from work with a leading Taiwanese hair transplant brand, for using YouTube video ads to drive conversions: a full data funnel, small-budget tests before peak…
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Google Tag Manager basic setup
An introduction to Google Tag Manager (GTM): how it lets marketers manage website tags in one place, its components (account, container, tag, trigger) and how to set up…
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Deploying basic Google Analytics tracking with Google Tag Manager
A step-by-step guide to setting up Google Analytics 4 page view tracking through Google Tag Manager, from creating a variable and trigger to configuring the Google tag and…
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