CLOUDAD / LIBRARY
Exporting GA4 data to BigQuery gives you unsampled, uncompressed raw data free of thresholds, faster access and full control. This post explains eight benefits and walks through linking…
Read the storyWhen GA4's automatically collected, enhanced measurement and recommended events don't cover the interactions you want to track, custom events can. This step-by-step guide shows how to create them…
Read the storyEvents are the foundation of GA4. This post explains what events are, the four types of GA4 events and naming rules for custom events, and offers CloudAD's own…
Read the storyThe free version of GA4 has limits that don't suit every brand. This post explains when GA4 360 makes sense, how its data limits and data retention differ…
Read the storyGA4's Segment overlap exploration shows how segments overlap and relate, and how their behaviour differs. This post covers when to use it and how to set it up,…
Read the storyGA4's Path exploration report shows user journeys as a tree graph. This post explains how it differs from Funnel exploration, when to use it, how to set up…
Read the storyHow to use the GA4 Funnel exploration report to find where customers drop off, how long each step takes and how media funnels convert, with a walkthrough of…
Read the storyHow the GA4 search box can answer metric questions, explain how to do tasks, and find reports, admin pages, Insights and account and property settings, so you can…
Read the storyGA4's Enhanced measurement video engagement events record how visitors interact with YouTube videos embedded on your site. Here are the events, their parameters and a fix if no…
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