CLOUDAD / LIBRARY
GA4 reports commonly show four kinds of missing values: (not set), Unassigned, Unknown and (data not available). What each one means, why it appears, and how to fix…
Read the storyA step-by-step guide to setting up Google's official GA4 MCP server so AI tools such as Gemini CLI can query GA4 data in natural language, covering security and…
Read the storyBefore the end of 2025, Google added two major GA4 features: cross-channel budgeting, with a projections report and scenario planner, and the Gemini-powered Analytics Advisor. What each does,…
Read the storyWhen AI bidding underperforms, the data it is fed is usually the problem. What sampling does and does not affect, how GA360, BigQuery streaming and server-side tagging help,…
Read the storyTwo client cases show how GA4's Reporting identity setting affects data accuracy: one where a static User-ID undercounted purchases, and one where segment data didn't appear after a…
Read the storyGA4's Reporting identity setting decides how users are identified and stitched together across devices and sessions. An explanation of User-ID and device ID, and the three options: Blended,…
Read the storyWhat (not set) means in GA4 reports, how it affects marketing decisions, the common causes across traffic source, page and custom dimension reports, and three steps to reduce…
Read the storyHow AI traffic appears in GA4, how to separate AI assistant referrals with a custom channel group, and how to capture the text Google AI Overview cites using…
Read the storyHow to find UTM traffic in GA4's Traffic acquisition report, which dimensions map to each UTM parameter, which metrics to read, and a worked example comparing Meta Ads…
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