Tracking app conversions: comparing deferred deep link platforms
The difference between deep links and deferred deep links, how to create deferred deep links now that Firebase Dynamic Links shut down on 25 August 2025, and a…
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Category: Must-read guides
Four keys to digital transformation: leading a transportation brand’s data overhaul
A leading transportation brand in Taiwan had many booking channels, apps and websites, and could not turn its data into marketing decisions. CloudAD built the foundation on four…
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The cookieless era is here: is your data collection compliant? Google Consent Mode explained
Google Consent Mode lets websites keep measurement data while respecting user privacy. This guide explains what Consent Mode is, how V1 and V2 differ, who needs to enable…
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8 reasons to export GA4 data to BigQuery, plus a guide to connecting GA4 and BigQuery
Exporting GA4 data to BigQuery gives you unsampled, uncompressed raw data free of thresholds, faster access and full control. This post explains eight benefits and walks through linking…
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Getting started with GA4: CloudAD’s own event health check report, available for a limited time
Events are the foundation of GA4. This post explains what events are, the four types of GA4 events and naming rules for custom events, and offers CloudAD's own…
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Does your brand have these data needs? Upgrading to GA4 360
The free version of GA4 has limits that don't suit every brand. This post explains when GA4 360 makes sense, how its data limits and data retention differ…
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GA4 Funnel exploration: see where users drop off and how your media performs
How to use the GA4 Funnel exploration report to find where customers drop off, how long each step takes and how media funnels convert, with a walkthrough of…
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How to track engagement with embedded YouTube videos in GA4
GA4's Enhanced measurement video engagement events record how visitors interact with YouTube videos embedded on your site. Here are the events, their parameters and a fix if no…
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