AI traffic is here: how to track AI Overview referrals in GA4
How AI traffic appears in GA4, how to separate AI assistant referrals with a custom channel group, and how to capture the text Google AI Overview cites using…
Read the storyCLOUDAD / LIBRARY
Category: Must-read guides
Where is your UTM traffic data? How to read campaign performance in GA4
How to find UTM traffic in GA4's Traffic acquisition report, which dimensions map to each UTM parameter, which metrics to read, and a worked example comparing Meta Ads…
Read the story
New in GA4: how to import Meta Ads data, step by step
GA4 now supports automatic import of Meta Ads data. This guide walks through the six setup steps, where to find the imported ad spend, and how to avoid…
Read the story
From data overload to intelligent direction: the real value of AI in marketing
Why more AI tools and reports have not produced clearer business value, the trap of platform-level optimisation, and CloudAD's three pillars and new KPIs for AI-driven marketing decisions.
Read the story
Fixing GA4 ecommerce tracking gaps: how CloudAD helped Gamania Shopping make better decisions
Gaps in GA4 event tracking left Gamania Shopping unable to see parts of its customers’ journey. CloudAD audited the account, redesigned events and parameters, built a data layer…
Read the story
How CloudAD helped CTi News build a real-time GA4 content strategy
CloudAD built a real-time GA4 dashboard for CTi News with BigQuery and Data Studio, cutting data latency from 48 hours to about 30 minutes so editors could act…
Read the story
E-commerce tracking guide: using GA4 to analyse user behaviour beyond purchases
Successful e-commerce is not judged by purchases alone. This guide looks at the data GA4 records when shoppers view products, add to basket, begin checkout and register, and…
Read the story
Tracking app conversions: comparing deferred deep link platforms
The difference between deep links and deferred deep links, how to create deferred deep links now that Firebase Dynamic Links shut down on 25 August 2025, and a…
Read the story
Four keys to digital transformation: leading a transportation brand’s data overhaul
A leading transportation brand in Taiwan had many booking channels, apps and websites, and could not turn its data into marketing decisions. CloudAD built the foundation on four…
Read the story