YouTube is Taiwan’s most widely used video platform, and many brands publish video there first. This article looks at the YouTube audience in Taiwan and shares how to plan marketing that grows channel subscribers.
The YouTube audience in Taiwan
According to a report published by Google, YouTube reaches 18 million viewers aged 18 and over in Taiwan, who watch more than 85 minutes a day. In other words, almost everyone in Taiwan watches YouTube.
Ways to grow subscribers
Subscriber count is often how brands judge a YouTube channel, and marketers work hard to win attention. Here are the promotion methods CloudAD recommends. Which fits your brand?
Making video creative: the ABCD principles
Whichever method you choose, strong creative is what sparks results. YouTube has summarised four principles worth checking before you shoot.
A: Attract
- Keep the camera on the subject.
- Aim for two to three shots in the first five seconds.
- If people appear in the video, show them from the start.
- Use striking, eye-catching or memorable images.
B: Brand
- Introduce your brand or product in the first five seconds.
- Place the logo according to your marketing objective.
- Show brand-specific visual elements such as mascots and colours.
- Have the talent mention the brand.
C: Connect
- Treat product features and emotion as elements that work together or apart.
- Don’t shy away from stories built on product features.
- Use emotional elements such as action, humour and fun that suit the brand.
- Put people at the centre of the story.
D: Direct
- Present offers and calls to action with text cards, simple animation or voice-over.
- Use a clear call to action (visit the site, buy now, sign up) or add a search bar.
Tip: why vertical video matters, and the safe zone for YouTube creative. According to Google research, each vertical video added to a video action campaign can raise conversions by 11%. This confirms how much time people spend on mobile, and it is a reminder to plan creative carefully. CloudAD also shares the safe zone for video creative. Check it before you produce.
Case study: a financial brand’s YouTube channel
Background and challenge
The financial brand wanted to grow subscribers for its newly launched channel quickly. In the past, the only options were view-focused ads or buying fake subscribers from outside sites, which took effort and delivered little. Users are used to watching videos or clicking through to websites from ads, not subscribing to channels, so conversion rates were generally poor.
Strategy
We used YouTube subscription ads targeted mainly by interest and matched with video-related keywords, and a branding video in a fresh, indie style that broke with convention, kept under 15 seconds and shown across as many placements as possible. Audiences were focused on lifestyle and finance interests to find new potential subscribers.
Results
More than 2,000 new subscribers within two weeks of launch.
In an age of information overload, advertising helps the right people see content you have planned with care and turns them into loyal supporters. If your team is stretched on marketing planning and advertising, let CloudAD help.
