AI is doing more and more for us, but are we seeing less and less?
From AI Max and Meta's AI creative tools to CRM agents, AI is becoming a default capability in everyday business tools. The real question is not how much…
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Lots of AI tools, but the company isn’t any faster? The key to being AI-native is legibility
Companies adopt many AI tools yet don't get faster. The problem is often not the tools but whether the company's data, processes and judgement are legible enough for…
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How to choose a GA4 implementation consultant: 6 questions that matter more than the quote
The real cost of a GA4 implementation often shows up after it goes live, when wrong tracking leads to wrong decisions. Six questions to ask a GA4 consultant…
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