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How to use GA4 first-party data to build ad audiences: link GA4 with Google Ads, design audiences for each stage of the marketing funnel, target high-value users, exclude…
Read the storyGA4 reports commonly show four kinds of missing values: (not set), Unassigned, Unknown and (data not available). What each one means, why it appears, and how to fix…
Read the storyWhat (not set) means in GA4 reports, how it affects marketing decisions, the common causes across traffic source, page and custom dimension reports, and three steps to reduce…
Read the storyGoogle Tag Gateway (GTG) loads Google's tracking code through your own domain as a first-party resource. What it is, why it matters, which businesses it suits, and its…
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