THE VOICE BEHIND THE PERSPECTIVE
PUBLISHED PERSPECTIVES
BI adoption is often stuck at around 25% because of design thinking, not tools. Why dashboards end up unused, how to tell strategic from operational dashboards, four analysis…
Read the storyWhen AI bidding underperforms, the data it is fed is usually the problem. What sampling does and does not affect, how GA360, BigQuery streaming and server-side tagging help,…
Read the storyWhy more AI tools and reports have not produced clearer business value, the trap of platform-level optimisation, and CloudAD's three pillars and new KPIs for AI-driven marketing decisions.
Read the storyWhy a well-managed Google Business Profile matters for search ranking, customer trust and insight, and practical ways to handle and learn from customer reviews.
Read the storyA simple four-step process for digital marketers: set goals and metrics, collect and analyse data, find insights, and act on them to improve campaign performance.
Read the storyA beginner's tutorial on building a first Data Studio dashboard in three steps, plus three example uses: GA4 analysis, Google Ads performance and data from Google Sheets.
Read the storyHow GA4 records source / medium, the difference between session source / medium and First user source / medium, and how to use each to understand user journeys…
Read the storyGA4 Enhanced measurement gives you a starting point for analysing website interaction: scrolls, outbound clicks, site search, video engagement, file downloads and form interactions. This guide explains how…
Read the storyA round-up of GA4 updates: Google signals removed from Reporting identity from 12 February 2024, user-provided data collection, scheduled email reports, Explorations playbooks in the Help Centre, and…
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