In the digital age, customer communication is becoming more immediate and personalised. For businesses not yet using a LINE Official Account, it is an important tool that should not be overlooked. It can help you reach your target customers quickly and strengthen your brand image.
1. LINE Official Account features
Running a shop is not just about attracting customers. You also need them to keep coming back. A LINE Official Account helps businesses connect with customers quickly and run targeted marketing through broadcast messages, coupons and membership management to improve conversion rates. One-to-one chat and auto-replies make customer service more efficient, and data analysis helps you understand customer needs and build a smarter business strategy. Use a LINE Official Account to take your business to the next level.
Below is a summary of LINE Official Account features. By matching them to the relevant scenarios, you can see which features suit your business:
2. LINE Official Account paid add-on plans
As well as the basic features, LINE Official Account offers several paid add-on plans to meet the needs of businesses of different sizes. The main plans are:
2-1 Chat Advanced Plan
The LINE Official Account Chat Advanced Plan will officially launch on 4 March 2025, giving businesses more advanced features to strengthen customer relationship management. Its main features are:
Core features of the Chat Advanced Plan
- Longer chat history and backup
- Standard plan: chat history is kept for only 6 months and cannot be backed up.
- Advanced plan: you can view all chat history since 1 January 2024, with a chat history backup feature so businesses can manage and review customer conversations over the long term.
- More tags
- The advanced plan lets businesses add more tags to classify customers, such as “VIP customer”, “prospect” or “existing buyer”, improving customer segmentation and targeted marketing.
- More notes
- Businesses can create more notes to record customer needs, special preferences or follow-up items, so the customer service team can offer a more personalised service.
Benefits of upgrading
- Better customer management: chat history is kept long term, building up customer interaction data and avoiding lost information.
- More efficient customer service: stronger tag and note features help the team understand customer needs quickly, improving response speed and quality.
- More flexible marketing: with tag-based segmentation, businesses can send more personalised broadcast messages and improve open and conversion rates.
This plan suits businesses that need to build long-term customer relationships and improve the customer service experience. We recommend that businesses with a high volume of customer interaction consider upgrading to get more powerful management features.
2-2 Message-based pricing plans
LINE Official Account changed its pricing plans from 1 September 2023. The latest message-based pricing is shown below:
Get started and connect with your customers
For businesses that have not yet adopted a LINE Official Account, this is a great opportunity to become part of your customers’ everyday lives. Open a LINE Official Account now and use its range of features and add-on plans to take your business further.
Sources: LINE
https://tw.linebiz.com/column/Chat-AdvancedPlan-Preannouncement/
https://tw.linebiz.com/service/account-solutions/line-official-account/
https://tw.linebiz.com/column/LINEOA-2023-Price-Plan/
