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CLOUDAD / Knowledge

Better questions. Clearer decisions

Perspectives and practical methods for the questions on your mind.

THE LATEST FROM CLOUDAD

Fresh perspectives from the team

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Google Tag Manager basic setup

An introduction to Google Tag Manager (GTM): how it lets marketers manage website tags in one place, its components (account, container, tag, trigger) and how to set up…

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Follow new posts with RSS A useful UTM tool for your work

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SAME WORD / DIFFERENT RULES

We all call it a conversion
Ads
Meets attribution rules
GA4
A defined event fires
CRM
Meets lead criteria

Compare definitions before comparing totals

THE QUESTION BEHIND THE NUMBERS

One meeting. Three versions of the truth

Before comparing numbers, compare sources and definitions. Understanding the differences is the first step towards common ground.

Build a shared understanding

01 / COO PERSPECTIVES

COO perspectives

Data is the beginning of a better question. Notes on decisions, teamwork and everyday judgement.

  • Decision making
  • Teamwork
  • Business judgement
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02 / METHODS & TOOLS

Data insights

Make complex data something people can discuss and use: how to set up the tools and read the numbers.

  • GA4
  • Data Studio
  • Measurement
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03 / FROM DATA TO ACTION

Advertising insights

Better strategy begins with understanding people: reading audiences through data and connecting marketing to the business.

  • Audience
  • Message
  • Measuring results
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THERE IS MORE TO DISCOVER

Explore · Data analysis

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Explore · Our work

See how the approach works in practice