CLOUDAD / Data insights
Tools evolve. The ability to question and understand data keeps growing.
AI search now shapes how Taiwanese consumers discover brands, but Chinese-language content starts behind and AI citations fade over time. Before chasing an AI visibility score, check whether your measurement foundation can show what is actually happening.
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A round-up of GA4 updates: Google signals removed from Reporting identity from 12 February 2024, user-provided data collection, scheduled email reports, Explorations playbooks in the Help Centre, and…
Read the storyAssisted conversions are the channels that help before the final conversion. This post explains where to find assisted conversion data in GA4, how last click and data-driven attribution…
Read the storySeven settings to make after setting up GA4: turn on Google signals, set data retention to 14 months, exclude unwanted referrals, filter internal traffic, and link Google Ads,…
Read the storyExporting GA4 data to BigQuery gives you unsampled, uncompressed raw data free of thresholds, faster access and full control. This post explains eight benefits and walks through linking…
Read the storyWhen GA4's automatically collected, enhanced measurement and recommended events don't cover the interactions you want to track, custom events can. This step-by-step guide shows how to create them…
Read the storyEvents are the foundation of GA4. This post explains what events are, the four types of GA4 events and naming rules for custom events, and offers CloudAD's own…
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