AI traffic is here: how to track AI Overview referrals in GA4
How AI traffic appears in GA4, how to separate AI assistant referrals with a custom channel group, and how to capture the text Google AI Overview cites using…
Read the storyCLOUDAD / Data insights
Make sense of the data
Tools evolve. The ability to question and understand data keeps growing.
Latest · 2026-10-11
Data Studio report broken or showing errors? First work out which kind of problem it is
A broken Data Studio report does not always need rebuilding. This piece sorts errors into six areas (system, access, data sources, chart configuration, blending and GA4 quota) with an order for diagnosing them, and explains what caching, data extracts and BigQuery can each fix and when they apply.
Read Sound familiar?Numbers disagree. Where do we look first?
Start with a Data Health Check Sound familiar?Too many reports. Which one matters?
Point Data Studio at the decisionSAVED FOR ANOTHER LOOK
Saved in this browser; not synced across devices.
LATEST READING
Latest reading
Where is your UTM traffic data? How to read campaign performance in GA4
How to find UTM traffic in GA4's Traffic acquisition report, which dimensions map to each UTM parameter, which metrics to read, and a worked example comparing Meta Ads…
Read the story
New in GA4: how to import Meta Ads data, step by step
GA4 now supports automatic import of Meta Ads data. This guide walks through the six setup steps, where to find the imported ad spend, and how to avoid…
Read the story
What is Google Tag Gateway? Do you need it, and how does it affect advertising?
Google Tag Gateway (GTG) loads Google's tracking code through your own domain as a first-party resource. What it is, why it matters, which businesses it suits, and its…
Read the story
From data overload to intelligent direction: the real value of AI in marketing
Why more AI tools and reports have not produced clearer business value, the trap of platform-level optimisation, and CloudAD's three pillars and new KPIs for AI-driven marketing decisions.
Read the story
A beginner’s guide to standardising UTM parameters to track all your traffic accurately
How GA4 decides where traffic comes from, the most common UTM mistakes, and how CloudAD's UTM smart tag builder standardises parameters with AI assistance to avoid human error.
Read the story