CLOUDAD / LIBRARY
Why data is central to remarketing, how to segment audiences by data source and user behaviour, and examples of remarketing in e-commerce, subscription products, travel and B2B.
Read the storyAn introduction to Meta's generative AI ad features, including text generation, background and full image generation, video expansion and image animation, and why human review is still needed…
Read the storyHow to use the 5W1H framework (why, who, what, when, where and how) to understand and systematically improve ad conversion rate (CVR), from audience and landing page to…
Read the storyAn overview of LINE Official Account features for businesses, the Chat Advanced Plan launching on 4 March 2025 with longer chat history, more tags and more notes, and…
Read the storyPinterest has officially entered the Taiwan market. This article covers Taiwan market insights, five display ad formats to start with (max width video, standard video, standard image, carousel…
Read the storyThree ways to improve Google Search ad performance in 2024: raise Ad Strength to Good or Excellent, add at least four image assets, and add your business logo…
Read the storyHow the Threads algorithm works: the latest updates on Threads ads and following-based feeds, the three steps the system uses to rank content, the signals its AI uses,…
Read the storyPower Pairing combines Google Search ads and Performance Max to maximise results. This guide explains what it is and gives a four-step optimisation approach across the awareness, consideration,…
Read the storyThe YouTube diamond communication model splits campaigns into four stages (reservation, reach, view and action), each with suitable ad formats. This article explains each stage and gives practical…
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