What are Meta value rules? A guide to the new 2025 ad feature
Meta's value rules automatically raise or lower bids based on audience age, gender, location, operating system and placement. Why to use them, how to set them up in…
Read the storyCLOUDAD / LIBRARY
Category: Advertising strategy
No marketing team? Three parts of Google advertising an ad management partner can handle for you
For small businesses without a marketing team: the cost difference between hiring staff and outsourcing ad management, and three areas an agency can take on, from creative direction…
Read the story
What is STP analysis? From market segmentation to brand positioning
STP analysis (segmentation, targeting, positioning) gives brands a clear framework for choosing whom to talk to and how. The three steps, how they apply in digital marketing, and…
Read the story
What is Google AI Max? A one-click AI upgrade for Search campaigns
AI Max is not a new campaign type but a one-click AI enhancement for Search campaigns. What it does, how to set it up at campaign and ad…
Read the story
Buying outdoor advertising: answers to five key questions
What outdoor (OOH) advertising covers, how to show its effect, the three ways to buy it, how to choose placements by reach, audience and budget, and how far…
Read the story
What is E-E-A-T? Google’s four core principles for judging content quality
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. Why it matters for SEO and content marketing, how to put each principle into practice, and answers to common questions,…
Read the story
What are the 4Cs of marketing? A beginner’s guide to customer-centred marketing
The 4C model reframes the 4Ps from the customer's point of view: customer needs, cost to customer, convenience and communication. What it means, a practical example, how to…
Read the story
More than Advantage+ audience: Meta’s Advantage+ features explained (updated June 2025)
A guide to Meta's 2025 Advantage+ AI tools, from end-to-end campaign solutions for sales, apps and leads to single-step automation of audiences, creative, placements, budget and destination.
Read the story
Performance Max search themes: strengthen search performance and reach more potential customers
Search themes let you give Performance Max campaigns topic hints so Google better understands your business. How they differ from keywords, three benefits, how to set them up,…
Read the story