Threads ads in 2025: placements, creative specs and setup guide
Meta announced that Threads ads would launch for all ad accounts on 19 May 2025. This guide covers how Threads ads appear, the objectives available, image and copy…
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Category: Trends
Three Google Ads AI features that unlock your ad creative
An overview of Google Ads AI creative tools: automatic optimisation for different placements, AI-powered video trimming and voiceover, and generative AI asset creation and image editing in Performance…
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How to run Pinterest ads in Taiwan: 2025 update
Pinterest has officially entered the Taiwan market. This article covers Taiwan market insights, five display ad formats to start with (max width video, standard video, standard image, carousel…
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The Threads algorithm explained: 2025 update
How the Threads algorithm works: the latest updates on Threads ads and following-based feeds, the three steps the system uses to rank content, the signals its AI uses,…
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Google Ads Power Pairing optimisation guide
Power Pairing combines Google Search ads and Performance Max to maximise results. This guide explains what it is and gives a four-step optimisation approach across the awareness, consideration,…
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Google Marketing Live 2024 preview (part 1)
Highlights from Google Marketing Live, held on 21 May 2024, grouped by ad product: new Performance Max, Search ads and Demand Gen features announced by Google.
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Google Business Profile: an essential digital marketing tool for physical stores
Google Business Profile is free and shows your business in Google Search and Maps. This guide covers why it matters, how local ranking works and the profile features…
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Meta’s AI ad tool updates at NewFronts 2024
Meta announced new ad tools at NewFronts 2024, including machine-learning creator recommendations on Instagram, image expansion for Reels, multi-destination ads on Reels and links in Instagram reminder ads.
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Q4 2023 shopping season preparation checklist
Key shopping season trends from Google research, and a three-stage checklist from CloudAD covering data foundations, messaging that builds consumer confidence, and how to structure ads, budgets and…
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