Google Marketing Live 2024 preview (part 1)
Highlights from Google Marketing Live, held on 21 May 2024, grouped by ad product: new Performance Max, Search ads and Demand Gen features announced by Google.
Read the storyCLOUDAD / LIBRARY
Category: Trends
Google Business Profile: an essential digital marketing tool for physical stores
Google Business Profile is free and shows your business in Google Search and Maps. This guide covers why it matters, how local ranking works and the profile features…
Read the story
Meta’s AI ad tool updates at NewFronts 2024
Meta announced new ad tools at NewFronts 2024, including machine-learning creator recommendations on Instagram, image expansion for Reels, multi-destination ads on Reels and links in Instagram reminder ads.
Read the story
Q4 2023 shopping season preparation checklist
Key shopping season trends from Google research, and a three-stage checklist from CloudAD covering data foundations, messaging that builds consumer confidence, and how to structure ads, budgets and…
Read the story
Mother’s Day 2023 trends and how to plan your digital marketing
Google searches related to Mother's Day have grown 33% over the past three years. CloudAD looks at search trends, new shopping patterns and a three-stage advertising strategy for…
Read the story
618 shopping festival market insights and a three-phase ad strategy
Search and online buzz trends for Taiwan's 618 shopping festival, what shoppers consider when buying, how to plan channels, and a three-phase advertising strategy with suggested budgets.
Read the story