URBANER: splitting ad strategy by product price to maximise revenue
By splitting digital ad strategy by product price, CloudAD helped hair clipper brand URBANER grow conversion value 70% year on year and conversions 1.5 times.
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Category: Case studies
iKala and CloudAD apply three optimisation principles to win share in the cloud services market
Cloud and data systems are high-value B2B purchases with long decision cycles. CloudAD helped iKala reach the right people with the right message in the right place, lowering…
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A creative brand’s crowdfunding campaign passed NT$1 million in three days with CloudAD
Crowdfunding runs against a deadline, so early momentum decides success. CloudAD split a creative brand’s Pinkoi campaign into three stages with different goals, audiences and creative, reaching 542%…
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A securities brand used social listening and GA data to plan for peak and off-peak seasons and drive new accounts
Account openings for a securities brand swung with the market. CloudAD combined social listening and GA data to adjust media mix and budget by season, reaching 2.7 times…
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An insurance brand used GA data insight to build marketing strategies for multiple products
Long sales cycles and very different products made it hard for an insurance brand to allocate budget. CloudAD used GA data to separate essential and elective insurance products…
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A tailored GA4 implementation plan that puts data to work for Bettermilk
After a website redesign, dairy brand Bettermilk faced gaps in tracking and slow analysis. CloudAD built a three-stage GA4 plan, the right data, the right analysis and the…
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ETMall uses iKala CDP AI prediction to build new and returning customer strategies and lift conversions
As new customers stalled after joining as members, CloudAD combined iKala CDP audience segmentation and AI value prediction with segmented ads, lifting new customer conversion rate 19 times…
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udn shopping uses GA4 cross-platform analysis to plan precise marketing and capture conversions
With data split across website and app, udn shopping could not see the full customer journey. CloudAD implemented GA4 for cross-platform tracking and funnel analysis, growing new converting…
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