CLOUDAD / LIBRARY
Search themes let you give Performance Max campaigns topic hints so Google better understands your business. How they differ from keywords, three benefits, how to set them up,…
Read the storyMeta announced that Threads ads would launch for all ad accounts on 19 May 2025. This guide covers how Threads ads appear, the objectives available, image and copy…
Read the storyWhy Reels ads matter on Facebook and Instagram, how to select Reels placements in Meta Ads Manager, and Meta's four creative recommendations for improving Reels ad performance, with…
Read the storyAn overview of Google Ads AI creative tools: automatic optimisation for different placements, AI-powered video trimming and voiceover, and generative AI asset creation and image editing in Performance…
Read the storyHow marketers can use generative AI tools such as Google Gemini as simulated interview respondents: writing effective prompts, key applications in user research, and how Monks used Gemini…
Read the storyWhy data is central to remarketing, how to segment audiences by data source and user behaviour, and examples of remarketing in e-commerce, subscription products, travel and B2B.
Read the storyAn introduction to Meta's generative AI ad features, including text generation, background and full image generation, video expansion and image animation, and why human review is still needed…
Read the storyHow to use the 5W1H framework (why, who, what, when, where and how) to understand and systematically improve ad conversion rate (CVR), from audience and landing page to…
Read the storyAn overview of LINE Official Account features for businesses, the Chat Advanced Plan launching on 4 March 2025 with longer chat history, more tags and more notes, and…
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