Summary
- Client: ASUS (technology and consumer electronics)
- Challenge: with stores across Taiwan, monitoring reviews and maintaining Google Business Profiles meant checking each location by hand, at great cost in time
- Approach: CloudAD introduced its Cloud My Business (CMB) system, bringing review monitoring, store health checks, bulk updates and competitor analysis into one platform
- Result: a large number of business profiles managed in one interface, with more efficient store management and better market insight
Background and challenge
ASUS is a leading technology brand from Taiwan, known for well-designed, practical electronics in computing and communications. It focuses on both online and offline customer experience, backed by strong after-sales service, with the aim of offering an outstanding digital lifestyle experience.
Market trend
After the pandemic, the market shifted towards online-merge-offline (OMO), and the in-store experience and store traffic became more important. Google Business Profile plays a key role in customer decisions.
According to Google, Google Business Profile has a real influence on offline shoppers. Around 70% of consumers search for business information and reviews before buying, and close to 80% of them visit a store within a day.
One place to manage every Google Business Profile
From our work with clients, CloudAD saw that brands spend a great deal of time collecting, curating and managing Google Business Profiles, and the cost grows quickly as store networks expand.
Cloud My Business brings a brand’s Google Business Profiles into one platform, so the whole network can be reviewed in a single interface without manual compiling. For ASUS, it covers four areas:
1. Customer reviews
ASUS pays close attention to customer feedback. With stores across Taiwan, the volume of reviews to monitor is considerable. The CMB review list brings together reviews from every store so the team can follow feedback location by location.
2. Profile completeness
According to Google, businesses with complete profiles receive seven times more clicks than others. Many brands still check each store’s address, phone number and opening hours by hand. With the CMB store health check, ASUS sees the completeness of every profile at a glance and keeps information consistent, building trust in the brand.
3. Bulk updates
According to Google, 50% of customers look at promotions and discounts when searching for a local business. ASUS regularly uses profile updates to promote new products, offers and services. CMB’s bulk update feature publishes the same update to all stores at once, saving repeated posting time and giving customers more reasons to visit.
4. Competitor analysis
84% of searches happen when potential customers are looking for something specific nearby. To win this search traffic, ASUS uses CMB to monitor competitors’ store counts, average ratings and review volumes, understand their market presence and adjust its own strategy.
Conclusion
Cloud My Business helps ASUS manage its stores more efficiently, improve the customer experience, strengthen market insight and hear customer feedback as it arrives, improving operational performance and brand value.
To see how Cloud My Business could work for your business, contact us.
