THE VOICE BEHIND THE PERSPECTIVE
PUBLISHED PERSPECTIVES
A step-by-step guide to deploying GA4 and the Facebook (Meta) Pixel through Google Tag Manager: a pre-installation checklist, the steps for each tag, and answers to common questions…
Read the storyA step-by-step guide to setting up Google's official GA4 MCP server so AI tools such as Gemini CLI can query GA4 data in natural language, covering security and…
Read the storyTwo client cases show how GA4's Reporting identity setting affects data accuracy: one where a static User-ID undercounted purchases, and one where segment data didn't appear after a…
Read the storyGA4's Reporting identity setting decides how users are identified and stitched together across devices and sessions. An explanation of User-ID and device ID, and the three options: Blended,…
Read the storyGA4 now supports automatic import of Meta Ads data. This guide walks through the six setup steps, where to find the imported ad spend, and how to avoid…
Read the storyImpact Hub Taipei spent hours every month compiling data from separate platforms and still could not see overall return on marketing. An automated Data Studio dashboard changed how…
Read the storyWhat GA4 User-ID is, why it matters for cross-device tracking and accurate analysis, how to set it up step by step, and how to tell whether your business…
Read the story
